Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2002
    Number of pages6
    Publication statusPublished - 2002
    EventThe 31th EMAC Annual Conference 2002 - University of Minho, School of Economics & Management, Braga, Portugal
    Duration: 28 May 200231 May 2002
    Conference number: 31

    Conference

    ConferenceThe 31th EMAC Annual Conference 2002
    Number31
    LocationUniversity of Minho, School of Economics & Management
    CountryPortugal
    CityBraga
    Period28/05/200231/05/2002

    Cite this

    Hartmann, E., Ritter, T., & Gemünden, H. G. (2002). Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace. Paper presented at The 31th EMAC Annual Conference 2002, Braga, Portugal.
    Hartmann, Evi ; Ritter, Thomas ; Gemünden, Hans Georg. / Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace. Paper presented at The 31th EMAC Annual Conference 2002, Braga, Portugal.6 p.
    @conference{796b7c70c02211db9769000ea68e967b,
    title = "Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace",
    keywords = "B2B-elektronisk markedsf{\o}ring, Indk{\o}b",
    author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",
    year = "2002",
    language = "English",
    note = "null ; Conference date: 28-05-2002 Through 31-05-2002",

    }

    Hartmann, E, Ritter, T & Gemünden, HG 2002, 'Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace' Paper presented at, Braga, Portugal, 28/05/2002 - 31/05/2002, .

    Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace. / Hartmann, Evi; Ritter, Thomas; Gemünden, Hans Georg.

    2002. Paper presented at The 31th EMAC Annual Conference 2002, Braga, Portugal.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

    AU - Hartmann, Evi

    AU - Ritter, Thomas

    AU - Gemünden, Hans Georg

    PY - 2002

    Y1 - 2002

    KW - B2B-elektronisk markedsføring

    KW - Indkøb

    M3 - Paper

    ER -

    Hartmann E, Ritter T, Gemünden HG. Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace. 2002. Paper presented at The 31th EMAC Annual Conference 2002, Braga, Portugal.