Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Number of pages	6
Publication status	Published - 2002
Event	The 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31

Conference	The 31th EMAC Annual Conference 2002
Number	31
Location	University of Minho, School of Economics & Management
Country/Territory	Portugal
City	Braga
Period	28/05/2002 → 31/05/2002

Handle.net

@conference{796b7c70c02211db9769000ea68e967b,

title = "Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace",

keywords = "B2B-elektronisk markedsf{\o}ring, Indk{\o}b",

author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",

year = "2002",

language = "English",

note = "null ; Conference date: 28-05-2002 Through 31-05-2002",

}