Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2002
    Number of pages6
    Publication statusPublished - 2002
    EventThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
    Duration: 28 May 200231 May 2002
    Conference number: 31

    Conference

    ConferenceThe 31th EMAC Annual Conference 2002
    Number31
    LocationUniversity of Minho, School of Economics & Management
    CountryPortugal
    CityBraga
    Period28/05/200231/05/2002

    Cite this