Reducing the Perceived Deceptiveness of E-Commerce Product Recommendation Agents: Impact of Perceived Verifiability and Perceived Similarity

Bo Xiao; Chee-Wee Tan

Reducing the Perceived Deceptiveness of E-Commerce Product Recommendation Agents: Impact of Perceived Verifiability and Perceived Similarity

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2012
Publication status	Published - 2012
Externally published	Yes
Event	The 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology - Mariott Hotel, Hong Kong, Hong Kong Duration: 30 Mar 2012 → 1 Apr 2012 http://www.e-case.org/2012/index.html

Conference

Conference	The 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology
Location	Mariott Hotel
Country/Territory	Hong Kong
City	Hong Kong
Period	30/03/2012 → 01/04/2012
Internet address	http://www.e-case.org/2012/index.html

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Cite this

@conference{b24602252f6f4cad8dc6d4853a114f74,

title = "Reducing the Perceived Deceptiveness of E-Commerce Product Recommendation Agents: Impact of Perceived Verifiability and Perceived Similarity",

author = "Bo Xiao and Chee-Wee Tan",

year = "2012",

language = "English",

note = "The 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology ; Conference date: 30-03-2012 Through 01-04-2012",

url = "http://www.e-case.org/2012/index.html",

}

Reducing the Perceived Deceptiveness of E-Commerce Product Recommendation Agents: Impact of Perceived Verifiability and Perceived Similarity. / Xiao, Bo; Tan, Chee-Wee.
2012. Paper presented at The 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, Hong Kong, Hong Kong.

Research output: Contribution to conference › Paper › Research › peer-review