Redefining market orientation from a relationship perspective

Theoretical considerations and empirical results

Gabriele Helfert, Thomas Ritter, Achim Walter

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalEuropean Journal of Marketing
    Volume36
    Issue number9/10
    Pages (from-to)1119-1139
    ISSN0309-0566
    DOIs
    Publication statusPublished - 2001

    Cite this

    @article{a88a5260c02211db9769000ea68e967b,
    title = "Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results",
    keywords = "Relationsmarkedsf{\o}ring, Market orientation, Inter-organizational relationships",
    author = "Gabriele Helfert and Thomas Ritter and Achim Walter",
    year = "2001",
    doi = "10.1108/03090560210437361",
    language = "English",
    volume = "36",
    pages = "1119--1139",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "JAI Press",
    number = "9/10",

    }

    Redefining market orientation from a relationship perspective : Theoretical considerations and empirical results. / Helfert, Gabriele; Ritter, Thomas; Walter, Achim.

    In: European Journal of Marketing, Vol. 36, No. 9/10, 2001, p. 1119-1139.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Redefining market orientation from a relationship perspective

    T2 - Theoretical considerations and empirical results

    AU - Helfert, Gabriele

    AU - Ritter, Thomas

    AU - Walter, Achim

    PY - 2001

    Y1 - 2001

    KW - Relationsmarkedsføring

    KW - Market orientation

    KW - Inter-organizational relationships

    U2 - 10.1108/03090560210437361

    DO - 10.1108/03090560210437361

    M3 - Journal article

    VL - 36

    SP - 1119

    EP - 1139

    JO - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 9/10

    ER -