Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results

Gabriele Helfert, Thomas Ritter, Achim Walter

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	36
Issue number	9/10
Pages (from-to)	1119-1139
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090560210437361
Publication status	Published - 2001

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title = "Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results",

keywords = "Relationsmarkedsf{\o}ring, Market orientation, Inter-organizational relationships",

author = "Gabriele Helfert and Thomas Ritter and Achim Walter",

year = "2001",

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language = "English",

volume = "36",

pages = "1119--1139",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

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TY - JOUR

T1 - Redefining market orientation from a relationship perspective

T2 - Theoretical considerations and empirical results

AU - Helfert, Gabriele

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2001

Y1 - 2001

KW - Relationsmarkedsføring

KW - Market orientation

KW - Inter-organizational relationships

U2 - 10.1108/03090560210437361

DO - 10.1108/03090560210437361

M3 - Journal article

SN - 0309-0566

VL - 36

SP - 1119

EP - 1139

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 9/10

ER -