Redefinering af marketing: Ændringer og udfordringer

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

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@inbook{fa509fa0f8ad11db9160000ea68e967b,

title = "Redefinering af marketing: {\AE}ndringer og udfordringer",

keywords = "Markedsf{\o}ring",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2005",

language = "Dansk",

pages = "1--9",

booktitle = "Relationship Management",

publisher = "Dagbladet Boersen A/S",

address = "Danmark",

edition = "Kapitel 9.7",

}