Abstract
Design/methodology/approach: A case study based on interviews, observations and company documents was conducted.
Findings: Well-educated Mexican middle managers appreciate the participative communication and management practices of Scandinavian MNCs, which transcend most experiences at local workplaces, but their interpretations and meaning system are influenced by the colonial legacy and political and socioeconomic context framing their working conditions.
Originality/value: This paper provides a contextualized analysis of a rich case study to further illustrate the challenges faced by MNCs in their quest to establish a regional office in a Latin American context and offers a theoretical model of the elements involved in complex recontextualization processes.
| Original language | English |
|---|---|
| Journal | Management Research: the journal of the Iberoamerican Academy of Management |
| Number of pages | 21 |
| ISSN | 1536-5433 |
| DOIs | |
| Publication status | Published - 24 Aug 2019 |
Bibliographical note
Epub ahead of print. Published online: 24. August 2019Keywords
- Mexico
- Denmark
- Intercultural communication
- Recontextualization
Cite this
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Recontextualizing Scandinavian Practices in a Latin American Regional Office. / Ramirez, Jacobo; Søderberg, Anne-Marie.
In: Management Research: the journal of the Iberoamerican Academy of Management, 24.08.2019.Research output: Contribution to journal › Journal article › Research › peer-review
TY - JOUR
T1 - Recontextualizing Scandinavian Practices in a Latin American Regional Office
AU - Ramirez, Jacobo
AU - Søderberg, Anne-Marie
N1 - Epub ahead of print. Published online: 24. August 2019
PY - 2019/8/24
Y1 - 2019/8/24
N2 - Purpose: The purpose of this study is to explore how Danish and Mexican communication and management practices are recontextualized at the Latin American office of a Scandinavian multinational corporation (MNC) located in Mexico.Design/methodology/approach: A case study based on interviews, observations and company documents was conducted.Findings: Well-educated Mexican middle managers appreciate the participative communication and management practices of Scandinavian MNCs, which transcend most experiences at local workplaces, but their interpretations and meaning system are influenced by the colonial legacy and political and socioeconomic context framing their working conditions.Originality/value: This paper provides a contextualized analysis of a rich case study to further illustrate the challenges faced by MNCs in their quest to establish a regional office in a Latin American context and offers a theoretical model of the elements involved in complex recontextualization processes.
AB - Purpose: The purpose of this study is to explore how Danish and Mexican communication and management practices are recontextualized at the Latin American office of a Scandinavian multinational corporation (MNC) located in Mexico.Design/methodology/approach: A case study based on interviews, observations and company documents was conducted.Findings: Well-educated Mexican middle managers appreciate the participative communication and management practices of Scandinavian MNCs, which transcend most experiences at local workplaces, but their interpretations and meaning system are influenced by the colonial legacy and political and socioeconomic context framing their working conditions.Originality/value: This paper provides a contextualized analysis of a rich case study to further illustrate the challenges faced by MNCs in their quest to establish a regional office in a Latin American context and offers a theoretical model of the elements involved in complex recontextualization processes.
KW - Mexico
KW - Denmark
KW - Intercultural communication
KW - Recontextualization
KW - Mexico
KW - Denmark
KW - Intercultural communication
KW - Recontextualization
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U2 - 10.1108/MRJIAM-12-2018-0895
DO - 10.1108/MRJIAM-12-2018-0895
M3 - Journal article
JO - Management Research
JF - Management Research
SN - 1536-5433
ER -