Recontextualizing Scandinavian Practices in a Latin American Regional Office

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Purpose: The purpose of this study is to explore how Danish and Mexican communication and management practices are recontextualized at the Latin American office of a Scandinavian multinational corporation (MNC) located in Mexico.
Design/methodology/approach: A case study based on interviews, observations and company documents was conducted.
: Well-educated Mexican middle managers appreciate the participative communication and management practices of Scandinavian MNCs, which transcend most experiences at local workplaces, but their interpretations and meaning system are influenced by the colonial legacy and political and socioeconomic context framing their working conditions.
Originality/value: This paper provides a contextualized analysis of a rich case study to further illustrate the challenges faced by MNCs in their quest to establish a regional office in a Latin American context and offers a theoretical model of the elements involved in complex recontextualization processes.
Original languageEnglish
JournalManagement Research: the journal of the Iberoamerican Academy of Management
Issue number1
Pages (from-to)99-119
Number of pages21
Publication statusPublished - 2020

Bibliographical note

Published online: 24. August 2019


  • Mexico
  • Denmark
  • Intercultural communication
  • Recontextualization

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