Abstract
Through a case study across cultural and linguistic boundaries, we explore how Danish and Mexican communication and management practices are negotiated and recontextualized at the Latin American office of a Scandinavian multinational corporation. Danish expatriates tend to communicate directly and prefer empowerment and participation, Mexican employees bring their culturally embedded ideals and work experiences to the workplace. Local and foreign communication and management practices are thus negotiated in a search for common ground. With a focus on recontextualization processes, we offer a theoretical model that is used in a context-sensitive case analysis relevant to both international business research and practice.
Original language | English |
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Publication date | 2019 |
Number of pages | 50 |
Publication status | Published - 2019 |
Event | 9th Annual AIB-LAT Annual Conference 2019: Building Digital Bridges for International Business in Latin America and the World - Bolivian Private University (UPB), Cochabamba, Bolivia, Plurinational State of Duration: 14 Mar 2019 → 16 Mar 2019 Conference number: 9 http://aiblat2019.org/ |
Conference
Conference | 9th Annual AIB-LAT Annual Conference 2019 |
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Number | 9 |
Location | Bolivian Private University (UPB) |
Country/Territory | Bolivia, Plurinational State of |
City | Cochabamba |
Period | 14/03/2019 → 16/03/2019 |
Internet address |
Keywords
- Recontextualization
- Intercultural communication
- Negotiation
- Denmark
- Mexico