Recontextualizating Communication and Management Practices in a Regional Office of an MNC

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Through a case study across cultural and linguistic boundaries, we explore how Danish and Mexican communication and management practices are negotiated and recontextualized at the Latin American office of a Scandinavian multinational corporation. Danish expatriates tend to communicate directly and prefer empowerment and participation, Mexican employees bring their culturally embedded ideals and work experiences to the workplace. Local and foreign communication and management practices are thus negotiated in a search for common ground. With a focus on recontextualization processes, we offer a theoretical model that is used in a context-sensitive case analysis relevant to both international business research and practice.
Original languageEnglish
Publication date2019
Number of pages50
Publication statusPublished - 2019
Event9th Annual AIB-LAT Annual Conference 2019: Building Digital Bridges for International Business in Latin America and the World - Bolivian Private University (UPB), Cochabamba, Bolivia, Plurinational State of
Duration: 14 Mar 201916 Mar 2019
Conference number: 9


Conference9th Annual AIB-LAT Annual Conference 2019
LocationBolivian Private University (UPB)
CountryBolivia, Plurinational State of
Internet address

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  • Recontextualization
  • Intercultural communication
  • Negotiation
  • Denmark
  • Mexico

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