TY - JOUR
T1 - Reclaiming the Child Left Behind
T2 - The Case for Corporate Cultural Responsibility
AU - Maon, François
AU - Lindgreen, Adam
PY - 2015
Y1 - 2015
N2 - Although a reasonable understanding of corporate social responsibility (CSR) exists, one dimension remains largely ignored. That is, the cultural impacts of corporations, or the bearing, at various levels of their business models, activities, and outcomes on the value systems and enduring beliefs of affected people. We introduce the notion of corporate cultural responsibility (CCR). The way corporations address CCR concerns can be reflected according to three stances: cultural destructiveness, cultural carelessness, and cultural prowess. Taken sequentially, they reflect a growing comprehension and increasingly active consideration of CCR concerns by corporations. In turn, we explicitly address issues related to the complex question of determining the cultural responsibilities of corporate actors; specify key CCR-related conceptualizations; and lay a foundation for discussions, debates, and research efforts centered on CCR concerns and rationales.
AB - Although a reasonable understanding of corporate social responsibility (CSR) exists, one dimension remains largely ignored. That is, the cultural impacts of corporations, or the bearing, at various levels of their business models, activities, and outcomes on the value systems and enduring beliefs of affected people. We introduce the notion of corporate cultural responsibility (CCR). The way corporations address CCR concerns can be reflected according to three stances: cultural destructiveness, cultural carelessness, and cultural prowess. Taken sequentially, they reflect a growing comprehension and increasingly active consideration of CCR concerns by corporations. In turn, we explicitly address issues related to the complex question of determining the cultural responsibilities of corporate actors; specify key CCR-related conceptualizations; and lay a foundation for discussions, debates, and research efforts centered on CCR concerns and rationales.
KW - Corporate cultural responsibility
KW - Corporate social responsibility
KW - Cultural carelessness
KW - Cultural destructiveness
KW - Cultural prowess
KW - Shared values
U2 - 10.1007/s10551-014-2112-0
DO - 10.1007/s10551-014-2112-0
M3 - Journal article
SN - 0167-4544
VL - 130
SP - 755
EP - 766
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 4
ER -