Reaching Market Readiness in Mobile TV Services: An Empirical Study

Ioanna D. Constantiou, Volker Mahnke

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceThe 4th International CICT Conference on Mobile Media, DTU
    Number4
    CountryDenmark
    CityKøbenhavn
    Period29/11/200730/11/2007

    Keywords

      Cite this

      Constantiou, I. D., & Mahnke, V. (2007). Reaching Market Readiness in Mobile TV Services: An Empirical Study. Paper presented at The 4th International CICT Conference on Mobile Media, DTU, København, Denmark.
      Constantiou, Ioanna D. ; Mahnke, Volker. / Reaching Market Readiness in Mobile TV Services : An Empirical Study. Paper presented at The 4th International CICT Conference on Mobile Media, DTU, København, Denmark.14 p.
      @conference{25aae430a32b11dc9bb5000ea68e967b,
      title = "Reaching Market Readiness in Mobile TV Services: An Empirical Study",
      keywords = "oplevelses{\o}konomi, tv, mobilkommunikation, mobile tv, wireless IPTV",
      author = "Constantiou, {Ioanna D.} and Volker Mahnke",
      note = "l{\o}benummer: 077335; null ; Conference date: 29-11-2007 Through 30-11-2007",
      year = "2007",
      language = "English",

      }

      Constantiou, ID & Mahnke, V 2007, 'Reaching Market Readiness in Mobile TV Services: An Empirical Study' Paper presented at, København, Denmark, 29/11/2007 - 30/11/2007, .

      Reaching Market Readiness in Mobile TV Services : An Empirical Study. / Constantiou, Ioanna D.; Mahnke, Volker.

      2007. Paper presented at The 4th International CICT Conference on Mobile Media, DTU, København, Denmark.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - Reaching Market Readiness in Mobile TV Services

      T2 - An Empirical Study

      AU - Constantiou,Ioanna D.

      AU - Mahnke,Volker

      N1 - løbenummer: 077335

      PY - 2007

      Y1 - 2007

      KW - oplevelsesøkonomi

      KW - tv

      KW - mobilkommunikation

      KW - mobile tv

      KW - wireless IPTV

      M3 - Paper

      ER -

      Constantiou ID, Mahnke V. Reaching Market Readiness in Mobile TV Services: An Empirical Study. 2007. Paper presented at The 4th International CICT Conference on Mobile Media, DTU, København, Denmark.