@inproceedings{2e17f62b0a774e80a42142fc57757aba,
title = "Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis",
author = "Marcus Schmidt",
year = "1998",
language = "English",
isbn = "9780877572732",
pages = "168--177",
editor = "Goodstein, {Ronald C.}",
booktitle = "Enhancing Knowledge Development in Marketing, Volume 9",
publisher = "American Marketing Association",
address = "United States",
note = "null ; Conference date: 15-08-1998 Through 16-08-1998",
}