Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis

Marcus Schmidt

Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Enhancing Knowledge Development in Marketing, Volume 9 : Proceedings of the AMA Summer Educators’ Conference 1998
Editors	Ronald C. Goodstein
Place of Publication	Chicago, Ill.
Publisher	American Marketing Association
Publication date	1998
Pages	168-177
ISBN (Print)	9780877572732
Publication status	Published - 1998
Externally published	Yes
Event	AMA Educators 1998 - Boston, MA, United States Duration: 15 Aug 1998 → 16 Aug 1998

Conference

Conference	AMA Educators 1998
Country	United States
City	Boston, MA
Period	15/08/1998 → 16/08/1998

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Cite this

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title = "Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis",

author = "Marcus Schmidt",

year = "1998",

language = "English",

isbn = "9780877572732",

pages = "168--177",

editor = "Goodstein, {Ronald C.}",

booktitle = "Enhancing Knowledge Development in Marketing, Volume 9",

publisher = "American Marketing Association",

address = "United States",

note = "null ; Conference date: 15-08-1998 Through 16-08-1998",

}

Schmidt, M 1998, Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis. in RC Goodstein (ed.), Enhancing Knowledge Development in Marketing, Volume 9: Proceedings of the AMA Summer Educators’ Conference 1998. American Marketing Association, Chicago, Ill., pp. 168-177, AMA Educators 1998, Boston, MA, United States, 15/08/1998.

Quantitative Analysis of Qualitative Interviews : Theoretical Considerations and Empirical Analysis. / Schmidt, Marcus.

Enhancing Knowledge Development in Marketing, Volume 9: Proceedings of the AMA Summer Educators’ Conference 1998. ed. / Ronald C. Goodstein. Chicago, Ill. : American Marketing Association, 1998. p. 168-177.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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EP - 177

BT - Enhancing Knowledge Development in Marketing, Volume 9

A2 - Goodstein, Ronald C.

PB - American Marketing Association

CY - Chicago, Ill.

Y2 - 15 August 1998 through 16 August 1998

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