Quantitative Analysis of Qualitative Interviews: Theoretical Considerations and Empirical Analysis

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEnhancing Knowledge Development in Marketing, Volume 9 : Proceedings of the AMA Summer Educators’ Conference 1998
EditorsRonald C. Goodstein
Place of PublicationChicago, Ill.
PublisherAmerican Marketing Association
Publication date1998
ISBN (Print)9780877572732
Publication statusPublished - 1998
Externally publishedYes
EventAMA Educators 1998 - Boston, MA, United States
Duration: 15 Aug 199816 Aug 1998


ConferenceAMA Educators 1998
Country/TerritoryUnited States
CityBoston, MA

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