Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research

Marcus Schmidt

doi:10.2501/S1470785309201417

Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research

Marcus Schmidt

Department of Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Market Research
Volume	52
Issue number	4
Pages (from-to)	483-509
Number of pages	26
ISSN	1470-7853
DOIs	https://doi.org/10.2501/S1470785309201417
Publication status	Published - 2010

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Cite this

@article{b9dd5316e0814bd593f580608324e04b,

title = "Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research",

author = "Marcus Schmidt",

year = "2010",

doi = "10.2501/S1470785309201417",

language = "English",

volume = "52",

pages = "483--509",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "SAGE Publications",

number = "4",

}

TY - JOUR

T1 - Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups

T2 - Challenges, Accomplishments, new Applications and Perspectives for Market Research

AU - Schmidt, Marcus

PY - 2010

Y1 - 2010

U2 - 10.2501/S1470785309201417

DO - 10.2501/S1470785309201417

M3 - Journal article

SN - 1470-7853

VL - 52

SP - 483

EP - 509

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -