Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research

Marcus Schmidt

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Market Research
Volume52
Issue number4
Pages (from-to)483-509
Number of pages26
ISSN1470-7853
DOIs
Publication statusPublished - 2010

Cite this