Qualitative Value Profiling

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This paper presents the method and compares and contrasts it with other similar methods like the PESTELE method known from corporate strategy, the STEEPAL method known from scenario analysis, and the Politics-Institutions-Economy (PIE) framework known from International Business. This comparison suggests that QVP on most accounts provides deeper insights than alternative methods and thus lays the foundation for better strategic planning in international business-to-business markets. Hence, it is a valuable addition to the toolbox of business strategists and consequently, for the advancement of international development. Further use of QVP is recommended and suggestions for future research are provided.
Original languageEnglish
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Number of pages18
ISBN (Print)9788799221257
Publication statusPublished - 2015


  • business to business marketing
  • corporate strategy
  • international business
  • international development
  • qualititive value profiling

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