Abstract
This paper presents the method and compares and contrasts it with other similar methods like the PESTELE method known from corporate strategy, the STEEPAL method known from scenario analysis, and the Politics-Institutions-Economy (PIE) framework known from International Business. This comparison suggests that QVP on most accounts provides deeper insights than alternative methods and thus lays the foundation for better strategic planning in international business-to-business markets. Hence, it is a valuable addition to the toolbox of business strategists and consequently, for the advancement of international development. Further use of QVP is recommended and suggestions for future research are provided.
| Original language | English |
|---|---|
| Place of Publication | Frederiksberg |
| Publisher | Department of Marketing. CBS |
| Number of pages | 18 |
| ISBN (Print) | 9788799221257 |
| Publication status | Published - 2015 |
Keywords
- business to business marketing
- corporate strategy
- international business
- international development
- qualititive value profiling