Pure Luxury?

The Rebranding of Georg Jensen

Esben Karmark, Fabian Csaba, Suzanne C. Beckmann

Research output: Other contributionEducation

Original languageEnglish
Publication date2010
Place of PublicationFrederiksberg
PublisherCopenhagen Business School, CBS
Number of pages25
Publication statusPublished - 2010

Cite this

Karmark, E., Csaba, F., & Beckmann, S. C. (2010). Pure Luxury? The Rebranding of Georg Jensen. Frederiksberg: Copenhagen Business School, CBS.
Karmark, Esben ; Csaba, Fabian ; Beckmann, Suzanne C. / Pure Luxury? The Rebranding of Georg Jensen. 2010. Frederiksberg : Copenhagen Business School, CBS. 25 p.
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title = "Pure Luxury?: The Rebranding of Georg Jensen",
author = "Esben Karmark and Fabian Csaba and Beckmann, {Suzanne C.}",
year = "2010",
language = "English",
publisher = "Copenhagen Business School, CBS",
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Karmark, E, Csaba, F & Beckmann, SC 2010, Pure Luxury? The Rebranding of Georg Jensen. Copenhagen Business School, CBS, Frederiksberg.

Pure Luxury? The Rebranding of Georg Jensen. / Karmark, Esben; Csaba, Fabian; Beckmann, Suzanne C.

25 p. Frederiksberg : Copenhagen Business School, CBS. 2010, Case.

Research output: Other contributionEducation

TY - GEN

T1 - Pure Luxury?

T2 - The Rebranding of Georg Jensen

AU - Karmark, Esben

AU - Csaba, Fabian

AU - Beckmann, Suzanne C.

PY - 2010

Y1 - 2010

M3 - Other contribution

PB - Copenhagen Business School, CBS

CY - Frederiksberg

ER -