| Original language | English |
|---|---|
| Title of host publication | Handbook of Public Relations |
| Editors | Robert L. Heath |
| Number of pages | 16 |
| Place of Publication | Thousand Oaks |
| Publisher | SAGE Publications |
| Publication date | 2001 |
| Pages | 167-182 |
| ISBN (Print) | 076191286x |
| Publication status | Published - 2001 |
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