Psycho-political Branding: A New Era of Subjectivized Brands

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2024
Number of pages10
Publication statusPublished - 2024
Event17th Global Brand Conference: Conscientious Brands: Making Sustainability and Responsibility Work - Edinburgh Napier University, Edinburgh, United Kingdom
Duration: 22 Apr 202424 Apr 2024
Conference number: 17
https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

Conference

Conference17th Global Brand Conference
Number17
LocationEdinburgh Napier University
Country/TerritoryUnited Kingdom
CityEdinburgh
Period22/04/202424/04/2024
Internet address

Keywords

  • Psycho-politics
  • Platform economy
  • Digitalization
  • Branding

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