Promoting Culture: The Work of a Japanese Advertising Agency

Brian Moeran

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Asian media productions
Editors	Brian Moeran
Number of pages	22
Place of Publication	London
Publisher	Fischer Taschenbuch Verlag - Forum Wissenschaft Hochschule
Publication date	2001
Pages	270-291
ISBN (Print)	0700713344
Publication status	Published - 2001

Handle.net

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title = "Promoting Culture: The Work of a Japanese Advertising Agency",

keywords = "Asien, Sales promotion, Reklamebranche, Japan",

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year = "2001",

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