| Original language | Danish |
|---|---|
| Title of host publication | Markedsføring : Teori og praksis |
| Editors | Jens Graff |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2020 |
| Pages | 346-363 |
| Chapter | 17.1 |
| ISBN (Print) | 9788759328781 |
| ISBN (Electronic) | 9788759336342 |
| Publication status | Published - 2020 |
Produktion- og servicemarketing
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review