Production System Design for Multiple Brands

Christer Karlsson, Irene Christensen

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Production systems enabling both cost efficiency and flexibility in terms of high product variation are explored. The study follows an explorative longitudinal field study approach. The database consists of three large global corporations, each consisting of several companies producing household appliances, cars, and trucks but also other products. An important denominator for the production system design is flow structures. Important dependent factors come from brand distinction, architectural characteristics, technology levels, supplier competence, process choice, process flow patterns, lay-outs, worker skills, integration of distribution channels, after sales service and degree of servitization. Three production system design principles called VXY emerge.
Original languageEnglish
Publication date2015
Number of pages10
Publication statusPublished - 2015
EventThe 22nd International Annual EurOMA Conference 2015 - Neuchâtel, Switzerland
Duration: 26 Jun 20151 Jul 2015
Conference number: 22
http://www.euroma2015.org/

Conference

ConferenceThe 22nd International Annual EurOMA Conference 2015
Number22
CountrySwitzerland
CityNeuchâtel
Period26/06/201501/07/2015
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Karlsson, C., & Christensen, I. (2015). Production System Design for Multiple Brands. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.
Karlsson, Christer ; Christensen, Irene. / Production System Design for Multiple Brands. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.10 p.
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Karlsson, C & Christensen, I 2015, 'Production System Design for Multiple Brands' Paper presented at, Neuchâtel, Switzerland, 26/06/2015 - 01/07/2015, .

Production System Design for Multiple Brands. / Karlsson, Christer; Christensen, Irene.

2015. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Production System Design for Multiple Brands

AU - Karlsson, Christer

AU - Christensen, Irene

N1 - CBS Library does not have access to the material

PY - 2015

Y1 - 2015

N2 - Production systems enabling both cost efficiency and flexibility in terms of high product variation are explored. The study follows an explorative longitudinal field study approach. The database consists of three large global corporations, each consisting of several companies producing household appliances, cars, and trucks but also other products. An important denominator for the production system design is flow structures. Important dependent factors come from brand distinction, architectural characteristics, technology levels, supplier competence, process choice, process flow patterns, lay-outs, worker skills, integration of distribution channels, after sales service and degree of servitization. Three production system design principles called VXY emerge.

AB - Production systems enabling both cost efficiency and flexibility in terms of high product variation are explored. The study follows an explorative longitudinal field study approach. The database consists of three large global corporations, each consisting of several companies producing household appliances, cars, and trucks but also other products. An important denominator for the production system design is flow structures. Important dependent factors come from brand distinction, architectural characteristics, technology levels, supplier competence, process choice, process flow patterns, lay-outs, worker skills, integration of distribution channels, after sales service and degree of servitization. Three production system design principles called VXY emerge.

KW - Production system design

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KW - Mixed production

M3 - Paper

ER -

Karlsson C, Christensen I. Production System Design for Multiple Brands. 2015. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.