Production System Design for Multiple Brands

Christer Karlsson, Irene Christensen

Research output: Contribution to conferencePaperResearchpeer-review


Production systems enabling both cost efficiency and flexibility in terms of high product variation are explored. The study follows an explorative longitudinal field study approach. The database consists of three large global corporations, each consisting of several companies producing household appliances, cars, and trucks but also other products. An important denominator for the production system design is flow structures. Important dependent factors come from brand distinction, architectural characteristics, technology levels, supplier competence, process choice, process flow patterns, lay-outs, worker skills, integration of distribution channels, after sales service and degree of servitization. Three production system design principles called VXY emerge.
Original languageEnglish
Publication date2015
Number of pages10
Publication statusPublished - 2015
EventThe 22nd International Annual EurOMA Conference 2015: Operations Management for Sustainable Competitiveness - University of Neuchâtel, Neuchâtel, Switzerland
Duration: 26 Jun 20151 Jul 2015
Conference number: 22


ConferenceThe 22nd International Annual EurOMA Conference 2015
LocationUniversity of Neuchâtel
Internet address

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