Product syntax and cross-cultural marketing strategies

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	35
Issue number	11/12
Pages (from-to)	1301-1319
ISSN	0309-0566
DOIs	https://doi.org/10.1108/EUM0000000006477
Publication status	Published - 2001

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@article{09ffd0b0c02311db9769000ea68e967b,

title = "Product syntax and cross-cultural marketing strategies",

keywords = "Markedsf{\o}ringsstrategi, Kultur og markedsf{\o}ring, National kultur, M{\o}bler, M{\o}belindustri, Danmark, Perception",

author = "Kragh, \{Simon Ulrik\} and Malene Djursaa",

year = "2001",

doi = "10.1108/EUM0000000006477",

language = "English",

volume = "35",

pages = "1301--1319",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "11/12",

}

TY - JOUR

T1 - Product syntax and cross-cultural marketing strategies

AU - Kragh, Simon Ulrik

AU - Djursaa, Malene

PY - 2001

Y1 - 2001

KW - Markedsføringsstrategi

KW - Kultur og markedsføring

KW - National kultur

KW - Møbler

KW - Møbelindustri

KW - Danmark

KW - Perception

U2 - 10.1108/EUM0000000006477

DO - 10.1108/EUM0000000006477

M3 - Journal article

SN - 0309-0566

VL - 35

SP - 1301

EP - 1319

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 11/12

ER -