Original language | English |
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Journal | European Journal of Marketing |
Volume | 35 |
Issue number | 11/12 |
Pages (from-to) | 1301-1319 |
ISSN | 0309-0566 |
DOIs | |
Publication status | Published - 2001 |
Product syntax and cross-cultural marketing strategies
Simon Ulrik Kragh, Malene Djursaa
Research output: Contribution to journal › Journal article › Research › peer-review