Product syntax and cross-cultural marketing strategies

Simon Ulrik Kragh, Malene Djursaa

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalEuropean Journal of Marketing
    Volume35
    Issue number11/12
    Pages (from-to)1301-1319
    ISSN0309-0566
    DOIs
    Publication statusPublished - 2001

    Cite this

    Kragh, Simon Ulrik ; Djursaa, Malene. / Product syntax and cross-cultural marketing strategies. In: European Journal of Marketing. 2001 ; Vol. 35, No. 11/12. pp. 1301-1319.
    @article{09ffd0b0c02311db9769000ea68e967b,
    title = "Product syntax and cross-cultural marketing strategies",
    keywords = "Markedsf{\o}ringsstrategi, Kultur og markedsf{\o}ring, National kultur, M{\o}bler, M{\o}belindustri, Danmark, Perception",
    author = "Kragh, {Simon Ulrik} and Malene Djursaa",
    year = "2001",
    doi = "10.1108/EUM0000000006477",
    language = "English",
    volume = "35",
    pages = "1301--1319",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "JAI Press",
    number = "11/12",

    }

    Product syntax and cross-cultural marketing strategies. / Kragh, Simon Ulrik; Djursaa, Malene.

    In: European Journal of Marketing, Vol. 35, No. 11/12, 2001, p. 1301-1319.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Product syntax and cross-cultural marketing strategies

    AU - Kragh, Simon Ulrik

    AU - Djursaa, Malene

    PY - 2001

    Y1 - 2001

    KW - Markedsføringsstrategi

    KW - Kultur og markedsføring

    KW - National kultur

    KW - Møbler

    KW - Møbelindustri

    KW - Danmark

    KW - Perception

    U2 - 10.1108/EUM0000000006477

    DO - 10.1108/EUM0000000006477

    M3 - Journal article

    VL - 35

    SP - 1301

    EP - 1319

    JO - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 11/12

    ER -