Product syntax and cross-cultural marketing strategies

Simon Ulrik Kragh, Malene Djursaa

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalEuropean Journal of Marketing
    Volume35
    Issue number11/12
    Pages (from-to)1301-1319
    ISSN0309-0566
    DOIs
    Publication statusPublished - 2001

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