Product + Service + Digital Systems Integration: Configuring Offerings for Business Model Innovation

This booklet provides a brief overview of the complexity behind business model innovation and the integration of product, service, and digital (PSD) systems. It illustrates and introduces modularity as a concept for managing such com-plexity in each of these systems. In the PSD system, eight distinct configurable offerings are introduced. There are many trajectories a manufacturer can follow in its PSD inte-gration journeys. The various journeys are dependent on the manufacturer’s standardization and innovation efforts as well as on the extent to which it has the capabilities and resources (including physical assets, operational and human resources) required for the desired journey.

The booklet is a part of the research activities underlying the servitize.dk (https://servitize.dk/) project supported by the Danish Industry Foundation.