Product Platform Development in Industrial Networks

Christer Karlsson, Martin Skold

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.
Original languageEnglish
JournalInternational Journal of Automotive Technology and Management
Volume11
Issue number3
Pages (from-to)205-220
ISSN1470-9511
Publication statusPublished - 2011

Keywords

  • Automobile Industry
  • Automobile Brands
  • Industrial Networks
  • Multiple Brands
  • Product Brands
  • Product Platform Strategies
  • Single and Multiple Brand Platforms
  • Single Brands

Cite this

@article{f6ff7cb8ff8b4e75a265dafbbe69d90e,
title = "Product Platform Development in Industrial Networks",
abstract = "The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.",
keywords = "Automobile Industry, Automobile Brands, Industrial Networks, Multiple Brands, Product Brands, Product Platform Strategies, Single and Multiple Brand Platforms, Single Brands",
author = "Christer Karlsson and Martin Skold",
year = "2011",
language = "English",
volume = "11",
pages = "205--220",
journal = "International Journal of Automotive Technology and Management",
issn = "1470-9511",
publisher = "Inderscience Publishers",
number = "3",

}

Product Platform Development in Industrial Networks. / Karlsson, Christer; Skold, Martin.

In: International Journal of Automotive Technology and Management, Vol. 11, No. 3, 2011, p. 205-220.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Product Platform Development in Industrial Networks

AU - Karlsson, Christer

AU - Skold, Martin

PY - 2011

Y1 - 2011

N2 - The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.

AB - The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.

KW - Automobile Industry

KW - Automobile Brands

KW - Industrial Networks

KW - Multiple Brands

KW - Product Brands

KW - Product Platform Strategies

KW - Single and Multiple Brand Platforms

KW - Single Brands

M3 - Journal article

VL - 11

SP - 205

EP - 220

JO - International Journal of Automotive Technology and Management

JF - International Journal of Automotive Technology and Management

SN - 1470-9511

IS - 3

ER -