Product Platform Development in Industrial Networks

Christer Karlsson, Martin Skold

Research output: Contribution to journalJournal articleResearchpeer-review


The article examines the strategic issues involved in the deployment of product platform development in an industrial network. The move entails identifying the types and characteristics of generically different product platform strategies and clarifying strategic motives and differences. Number of platforms and product brands serve as the key dimensions when distinguishing the different strategies. Each strategy has its own challenges and raises various issues to deal with.
Original languageEnglish
JournalInternational Journal of Automotive Technology and Management
Issue number3
Pages (from-to)205-220
Publication statusPublished - 2011


  • Automobile Industry
  • Automobile Brands
  • Industrial Networks
  • Multiple Brands
  • Product Brands
  • Product Platform Strategies
  • Single and Multiple Brand Platforms
  • Single Brands

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