Product Development and Target Market Segmentation

Marcus Schmidt, Svend Hollensen

Research output: Book/Report › Book › Research › peer-review

Original language	English

Handle.net

@book{f0d4d7c0a43b11deaa06000ea68e967b,

title = "Product Development and Target Market Segmentation",

keywords = "Produktudvikling, Markedssegmentering, Markedsanalyser, Marketing, Internationale markedsanalyser",

author = "Marcus Schmidt and Svend Hollensen",

year = "2010",

language = "English",

isbn = "9781849592260",

publisher = "Pearson Longman",

address = "United Kingdom",

}

TY - BOOK

T1 - Product Development and Target Market Segmentation

AU - Schmidt, Marcus

AU - Hollensen, Svend

PY - 2010

Y1 - 2010

KW - Produktudvikling

KW - Markedssegmentering

KW - Markedsanalyser

KW - Marketing

KW - Internationale markedsanalyser

M3 - Book

SN - 9781849592260

BT - Product Development and Target Market Segmentation

PB - Pearson Longman

CY - Harlow

ER -