Product Development and Target Market Segmentation

Marcus Schmidt, Svend Hollensen

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Longman
Number of pages613
ISBN (Print)9781849592260
Publication statusPublished - 2010

Cite this

Schmidt, M., & Hollensen, S. (2010). Product Development and Target Market Segmentation. Harlow: Pearson Longman.