Privacy-related Decision-making in the Context of Wearable Use

Alexander Wieneke, Christiane Lehrer, Raphael Zeder, Reinhard Jung

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The widespread use of wearables for self-tracking activities despite potential privacy risks is an intriguing phenomenon. For firms, the data collected from individuals’ wearable use are highly valuable for generating in-depth customer insights. Accordingly, firms have an increasing desire for these data. Despite the undisputed relevance of self-tracking activities in practice, there is scarce knowledge among information systems (IS) scholars about the perceived values of wearables that drive individuals’ use and the reasons why these values prevail over the privacy risks. Against this background, our research set out to better understand why people use wearables despite privacy risks by investigating the perceived values of wearables that drive individuals’ use and disclosure of data and the reasons why these values prevail over privacy risks of wearable use. Based on the concept of the privacy calculus and concepts from behavioural decision-making, we conducted in-depth interviews with 22 wearable users from Switzerland. As a result, we reveal eight values that individuals perceive through the use of wearable devices. Furthermore, we illustrate the low awareness regarding privacy risks and explain how the reliance on prominent dimensions and heuristics are influencing individuals’ value-risk assessment.
Original languageEnglish
Title of host publicationPACIS 2016 Proceedings
EditorsPatrick Y.K. Chau, She-I Chang
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2016
Article number67
ISBN (Print)9789860491029
ISBN (Electronic)9789860491029
Publication statusPublished - 2016
Externally publishedYes
EventThe 20th Pacific Asia Conference on Information Systems. PACIS 2016 - Chiayi, Taiwan, Province of China
Duration: 27 Jun 20161 Jul 2016
Conference number: 20
http://www.pacis2016.org

Conference

ConferenceThe 20th Pacific Asia Conference on Information Systems. PACIS 2016
Number20
CountryTaiwan, Province of China
CityChiayi
Period27/06/201601/07/2016
Internet address

Keywords

  • Information privacy
  • Laddering
  • Privacy-related decision-making
  • Wearables

Cite this

Wieneke, A., Lehrer, C., Zeder, R., & Jung, R. (2016). Privacy-related Decision-making in the Context of Wearable Use. In P. Y. K. Chau, & S-I. Chang (Eds.), PACIS 2016 Proceedings [67] Association for Information Systems. AIS Electronic Library (AISeL). http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1069&context=pacis2016