Privacy Nudging: How the Design of Privacy Settings Affects Disclosure in Social Networks

Kathrin Figl, Christiane Lehrer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Privacy settings in online social networks are meant to give users more control over their personal information and to manage self-disclosure in a way that best suits their privacy preferences. However, previous research has shown that the mere design of privacy settings influences disclosure decisions, potentially leading to adverse decisions. Privacy nudging is an approach to improve privacy decisions by deliberately designing choice environments like user interfaces. However, this approach requires a thorough understanding of the impact of different design parameters on disclosure behavior. Based on an online experiment, we aim to investigate the effect of various design parameters applied in practice by online social network providers on individuals’ disclosure behavior: 1) response order, 2) response preselection, 3) interaction mechanism, and 4) question order. We expect our research to contribute to the literature on information privacy in general and privacy nudging in particular by providing new and valuable insights into the effectiveness of these interventions, which will also allow us to derive practical recommendations for social network providers.
Original languageEnglish
Title of host publicationProceedings of the 28th European Conference on Information Systems (ECIS) : A Virtual AIS Conference
Number of pages11
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2020
Article number79
Publication statusPublished - 2020
EventThe 28th European Conference on Information Systems (ECIS) 2020: Liberty, Equality and Fraternity in a Digital World - Virtual Conference, Marrakesh, Morocco
Duration: 15 Jun 202017 Jun 2020
Conference number: 28


ConferenceThe 28th European Conference on Information Systems (ECIS) 2020
LocationVirtual Conference
Internet address
SeriesProceedings of the European Conference on Information Systems


  • Privacy
  • Nudging
  • Social networks
  • Design

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