Principles for the Second Wave of Corporate Branding

Yun Mi Antorini; Majken Schultz

Principles for the Second Wave of Corporate Branding

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Corporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Place of Publication	Frederiksberg
Publisher	Copenhagen Business School Press
Publication date	2005
Pages	219-232
ISBN (Print)	8763099640
Publication status	Published - 2005

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title = "Principles for the Second Wave of Corporate Branding",

keywords = "Branding, Corporate branding",

author = "Antorini, {Yun Mi} and Majken Schultz",

year = "2005",

language = "English",

isbn = "8763099640",

pages = "219--232",

editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",

booktitle = "Corporate Branding, Purpose/People/Process",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}

Principles for the Second Wave of Corporate Branding. / Antorini, Yun Mi; Schultz, Majken.
Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. ed. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg: Copenhagen Business School Press, 2005. p. 219-232.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Principles for the Second Wave of Corporate Branding

AU - Antorini, Yun Mi

AU - Schultz, Majken

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

M3 - Book chapter

SN - 8763099640

SP - 219

EP - 232

BT - Corporate Branding, Purpose/People/Process

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -