Pricing Services Using Transaction Data

Eric Bentzen*, Juliana Hsuan

*Corresponding author for this work

Research output: Contribution to conferenceConference abstract for conferenceResearch


Many of the attributes with respect to pricing services are implied by economic theory that can be modeled and investigated by using relevant data from a company. In this paper, we investigate effects that a large service provider use in the pricing of services. From a company we have access to customer transaction data. The dataset has been collected during a period of one year. With the use of transaction data, we expand the microeconomic model and decompose the loyalty parameter into single customers and this opens up for several new microeconomic considerations and new challenges.
Original languageEnglish
Publication date2019
Number of pages1
Publication statusPublished - 2019
Event2019 INFORMS Annual Meeting - Washington State Convention Center & Sheraton Grand Seattle Hotel, Seattle, United States
Duration: 20 Oct 201923 Oct 2019


Conference2019 INFORMS Annual Meeting
LocationWashington State Convention Center & Sheraton Grand Seattle Hotel
Country/TerritoryUnited States
Internet address

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