Pricing and Service Bundling at a Smartphone Provider

Eric Bentzen; Juliana Hsuan

Pricing and Service Bundling at a Smartphone Provider

Eric Bentzen
, Juliana Hsuan

Department of Operations Management

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Abstract

Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.

Original language	English
Title of host publication	Proceedings of INFORMS Annual Meeting 2018
Number of pages	1
Publication date	2018
Article number	4
Chapter	TB03
Publication status	Published - 2018
Event	INFORMS Annual Conference - Phoenix, United States Duration: 4 Nov 2018 → 7 Nov 2018 http://meetings2.informs.org/wordpress/phoenix2018/

Conference

Conference	INFORMS Annual Conference
Country/Territory	United States
City	Phoenix
Period	04/11/2018 → 07/11/2018
Internet address	http://meetings2.informs.org/wordpress/phoenix2018/

Handle.net

Persistent link

Cite this

@inproceedings{a45ac34c3db84e3393362730faa18efb,

title = "Pricing and Service Bundling at a Smartphone Provider",

abstract = "Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.",

author = "Eric Bentzen and Juliana Hsuan",

year = "2018",

language = "English",

booktitle = "Proceedings of INFORMS Annual Meeting 2018",

note = "INFORMS Annual Conference ; Conference date: 04-11-2018 Through 07-11-2018",

url = "http://meetings2.informs.org/wordpress/phoenix2018/",

}

TY - GEN

T1 - Pricing and Service Bundling at a Smartphone Provider

AU - Bentzen, Eric

AU - Hsuan, Juliana

PY - 2018

Y1 - 2018

N2 - Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.

AB - Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.

M3 - Article in proceedings

BT - Proceedings of INFORMS Annual Meeting 2018

T2 - INFORMS Annual Conference

Y2 - 4 November 2018 through 7 November 2018

ER -