Pricing and Service Bundling at a Smartphone Provider

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Abstract

Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.
Original languageEnglish
Title of host publicationProceedings of INFORMS Annual Meeting 2018
Number of pages1
Publication date2018
Article number4
ChapterTB03
Publication statusPublished - 2018
EventINFORMS Annual Conference - Phoenix, United States
Duration: 4 Nov 20187 Nov 2018
http://meetings2.informs.org/wordpress/phoenix2018/

Conference

ConferenceINFORMS Annual Conference
CountryUnited States
CityPhoenix
Period04/11/201807/11/2018
Internet address

Bibliographical note

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Cite this

Bentzen, E., & Hsuan, J. (2018). Pricing and Service Bundling at a Smartphone Provider. In Proceedings of INFORMS Annual Meeting 2018 [4]