Pricing and Service Bundling at a Smartphone Provider

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Abstract

Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.
Original languageEnglish
Title of host publicationProceedings of INFORMS Annual Meeting 2018
Number of pages1
Publication date2018
Article number4
ChapterTB03
Publication statusPublished - 2018
EventINFORMS Annual Conference - Phoenix, United States
Duration: 4 Nov 20187 Nov 2018
http://meetings2.informs.org/wordpress/phoenix2018/

Conference

ConferenceINFORMS Annual Conference
CountryUnited States
CityPhoenix
Period04/11/201807/11/2018
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Bentzen, E., & Hsuan, J. (2018). Pricing and Service Bundling at a Smartphone Provider. In Proceedings of INFORMS Annual Meeting 2018 [4]
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abstract = "Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.",
author = "Eric Bentzen and Juliana Hsuan",
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booktitle = "Proceedings of INFORMS Annual Meeting 2018",

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Bentzen, E & Hsuan, J 2018, Pricing and Service Bundling at a Smartphone Provider. in Proceedings of INFORMS Annual Meeting 2018., 4, INFORMS Annual Conference, Phoenix, United States, 04/11/2018.

Pricing and Service Bundling at a Smartphone Provider. / Bentzen, Eric; Hsuan, Juliana.

Proceedings of INFORMS Annual Meeting 2018. 2018. 4.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Pricing and Service Bundling at a Smartphone Provider

AU - Bentzen, Eric

AU - Hsuan, Juliana

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.

AB - Many of the attributes with respect to pricing services are implied by economic theory, could be modeled, and investigated using relevant data from a company. In this paper, we will study relationship that a large smartphone service provider should be aware of and use in the pricing of bundling services. From a smartphone company we have access to customers and their use of cell phone services, Internet access and other services provided by the company. The dataset has been collected during a period and includes the amount that a large number of customers are willing to pay for each service.

M3 - Article in proceedings

BT - Proceedings of INFORMS Annual Meeting 2018

ER -

Bentzen E, Hsuan J. Pricing and Service Bundling at a Smartphone Provider. In Proceedings of INFORMS Annual Meeting 2018. 2018. 4