Presenting Findings from Qualitative Research: One Size Does Not Fit All!

Trish Reay, Asma Zafar, Pedro Monteiro, Vern Glaser

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


In this chapter, the authors explore the state of our field in terms of ways to present qualitative findings. The authors analyze all articles based on qualitative research methods published in the Academy of Management Journal from 2010 to 2017 and supplement this by informally surveying colleagues about their “favorite” qualitative authors. As a result, the authors identify five ways of presenting qualitative findings in research articles. The authors suggest that each approach has advantages as well as limitations, and that the type of data and theorizing is an important consideration in determining the most appropriate approach for the presentation of findings. The authors hope that by identifying these approaches, they enrich the way authors, reviewers, and editors approach the presentation of qualitative findings.
Original languageEnglish
Title of host publicationThe Production of Managerial Knowledge and Organizational Theory : New Approaches to Writing, Producing and Consuming Theory
EditorsTammar B. Zilber, John M. Amis, Johanna Mair
Number of pages16
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2019
ISBN (Print)9781787691834
ISBN (Electronic)9781787691834
Publication statusPublished - 2019
Externally publishedYes
SeriesResearch in the Sociology of Organizations


  • Qualitative research
  • Interpretive research
  • Findings presentation
  • Templates
  • Vignettes
  • Writing

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