Preparing Your Business for a Post-pandemic World

Carsten Lund Pedersen, Thomas Ritter

Research output: Contribution to journalJournal articleResearchpeer-review


Coronavirus has impacted the world at an unprecedented level — and unfortunately, the worst has yet to come. Companies need to act today in order to bounce back successfully
Original languageEnglish
JournalHarvard Business Review Digital Articles
Number of pages4
Publication statusPublished - 10 Apr 2020

Bibliographical note

Also published in “HBR's 10 Must Reads on Managing in a Downturn, Expanded Edition (with bonus article "Preparing Your Business for a Postpandemic World" by Carsten Lund Pedersen and Thomas Ritter)” by Harvard Business Review Press 2020

Cite this