Preface

Stefan  Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen

doi:10.4337/9781839105425

Preface

Stefan Markovic, Richard Jones, Sylvia von Wallpach, Adam Lindgreen

Department of Marketing

University of Pretoria

Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research

Original language	English
Title of host publication	Research Handbook on Brand Co-creation : Theory, Practice and Ethical Implications
Editors	Stefan Markovic, Richard Jones, Sylvia von Wallpach, Adam Lindgreen
Number of pages	11
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2022
Pages	xxiv–xxxiv
ISBN (Print)	9781839105418
ISBN (Electronic)	9781839105425
DOIs	https://doi.org/10.4337/9781839105425
Publication status	Published - 2022

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@inbook{028bb6595b4d4cab8c7902266dd93cdd,

title = "Preface",

author = "Stefan Markovic and Richard Jones and {von Wallpach}, Sylvia and Adam Lindgreen",

year = "2022",

doi = "10.4337/9781839105425",

language = "English",

isbn = "9781839105418",

pages = "xxiv–xxxiv",

editor = "Stefan Markovic and Richard Jones and {von Wallpach}, Sylvia and Adam Lindgreen",

booktitle = "Research Handbook on Brand Co-creation",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}

Preface. / Markovic, Stefan ; Jones, Richard ; von Wallpach, Sylvia et al.
Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. ed. / Stefan Markovic; Richard Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham: Edward Elgar Publishing, 2022. p. xxiv–xxxiv.

Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research

TY - GEN

T1 - Preface

AU - Markovic, Stefan

AU - Jones, Richard

AU - von Wallpach, Sylvia

AU - Lindgreen, Adam

PY - 2022

Y1 - 2022

U2 - 10.4337/9781839105425

DO - 10.4337/9781839105425

M3 - Preface/postscript

SN - 9781839105418

SP - xxiv–xxxiv

BT - Research Handbook on Brand Co-creation

A2 - Markovic, Stefan

A2 - Jones, Richard

A2 - von Wallpach, Sylvia

A2 - Lindgreen, Adam

PB - Edward Elgar Publishing

CY - Cheltenham

ER -