Original language | English |
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Title of host publication | Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives |
Editors | Timothy de Waal Malefyt, Robert J. Morais |
Number of pages | 5 |
Place of Publication | London |
Publisher | Berg Publishers |
Publication date | 2012 |
Pages | ix-xiii |
ISBN (Print) | 9780857852021 |
Publication status | Published - 2012 |
Preface
Brian Moeran
Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research › peer-review