Predictive Evaluation of Human Value Segmentations

Kristoffer Jon Albers, Morten Mørup, Mikkel Nørgaard Schmidt*, Fumiko Kano Glückstad

*Corresponding author for this work

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Abstract

Data-driven segmentation is an important tool for analyzing patterns of associations in social survey data; however, it remains a challenge to compare the quality of segmentations obtained by different methods. We present a statistical framework for quantifying the quality of segmentations of human values, by evaluating their ability to predict held-out data. By comparing clusterings of human values survey data from the forth round of European Social Study (ESS-4), we show that demographic markers such as age or country predict better than random, yet are outperformed by data-driven segmentation methods. We show that a Bayesian version of Latent Class Analysis (LCA) outperforms the standard maximum likelihood LCA in predictive performance and is more robust for different number of clusters.
Original languageEnglish
JournalJournal of Mathematical Sociology
Volume46
Issue number1
Pages (from-to)28-55
Number of pages28
ISSN0022-250X
DOIs
Publication statusPublished - 2022

Bibliographical note

Published online: 17. September 2020.

Keywords

  • Human value segmentation
  • Bayesian latent class analysis
  • Predictive evaluation

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