Abstract
Drawing on network analysis and informing the internationalization process of Japanese firms, this study introduces an ad hoc entry strategy, termed ‘pre-clusterization’. Unlike conventional keiretsu firms, competitive suppliers in a well-integrated network can enter a new market and begin clustering in a location that the core firm targets before the full entry of the core firm. The process of pre-clusterization is illustrated using a case study of the Toyota Group in China. A number of testable propositions are presented. Findings reveal the importance of strategic collective actions when coping with intensive competition and uncertainty in emerging market contexts.
Original language | English |
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Journal | Asia Pacific Business Review |
Volume | 15 |
Issue number | 3 |
Pages (from-to) | 369-387 |
Number of pages | 19 |
ISSN | 1360-2381 |
DOIs | |
Publication status | Published - 2009 |
Externally published | Yes |
Keywords
- Automotive industry
- Internationalization process
- Network-based market entry
- Pre-clusterization
- Speed of capacity building