Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis

Thomas Foscht, Herbert Kotzab, Cesar Maloles III, Christoph Schröder

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The willingness of retailers to adopt RFID systems, as well as finding optimal RFID applications has yet not been investigated. This paper examines the issues associated with the RFID adoption based on the results of a conjoint analysis. The conjoint measurement looked at the trade-off decisions among different possible set-ups of RFID applications in retailing companies. Considerable willingness to adopt, but low diffusion and a structure of preferences with respect to RFID features was shown throughout the examined retailing companies. Furthermore, differences were shown among different types of retailers in their preferences for RFID system features and clusters were implied.
Original languageEnglish
Title of host publicationEuropean Retail Research
EditorsBernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein
Number of pages18
Publication date2008
ISBN (Print)9783834910844
ISBN (Electronic)9783834980991
Publication statusPublished - 2008

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