Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis

Thomas Foscht; Herbert Kotzab; Cesar Maloles III; Christoph Schröder

doi:10.1007/978-3-8349-8099-1_8

Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis

Thomas Foscht, Herbert Kotzab, Cesar Maloles III, Christoph Schröder

Department of Operations Management

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

The willingness of retailers to adopt RFID systems, as well as finding optimal RFID applications has yet not been investigated. This paper examines the issues associated with the RFID adoption based on the results of a conjoint analysis. The conjoint measurement looked at the trade-off decisions among different possible set-ups of RFID applications in retailing companies. Considerable willingness to adopt, but low diffusion and a structure of preferences with respect to RFID features was shown throughout the examined retailing companies. Furthermore, differences were shown among different types of retailers in their preferences for RFID system features and clusters were implied.

Original language	English
Title of host publication	European Retail Research
Editors	Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein
Number of pages	18
Volume	22
Publisher	Gabler
Publication date	2008
Pages	159-176
ISBN (Print)	9783834910844
ISBN (Electronic)	9783834980991
DOIs	https://doi.org/10.1007/978-3-8349-8099-1_8
Publication status	Published - 2008

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Cite this

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title = "Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis",

abstract = "The willingness of retailers to adopt RFID systems, as well as finding optimal RFID applications has yet not been investigated. This paper examines the issues associated with the RFID adoption based on the results of a conjoint analysis. The conjoint measurement looked at the trade-off decisions among different possible set-ups of RFID applications in retailing companies. Considerable willingness to adopt, but low diffusion and a structure of preferences with respect to RFID features was shown throughout the examined retailing companies. Furthermore, differences were shown among different types of retailers in their preferences for RFID system features and clusters were implied.",

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Potentials of RFID Application in Retailing : A Conjoint-based Preference Analysis. / Foscht, Thomas; Kotzab, Herbert; Maloles III, Cesar et al.

European Retail Research. ed. / Bernhard Swoboda; Dirk Morschett; Thomas Rudolph; Peter Schnedlitz; Hanna Schramm-Klein. Vol. 22 Gabler, 2008. p. 159-176.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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