Post-holiday Memory Work: Everyday Encounters With Fridge Magnets

John Byrom*, Duncan Light, Dominic Medway, Cathy Parker, Sebastian Zenker

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

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While souvenirs have generated considerable interest within tourism research, less attention has been paid to their post-holiday ‘afterlife’. Utilising perspectives from memory research and more-than-representational theory, this paper focuses on interactions with a ubiquitous souvenir: the fridge magnet. Drawing on semi-structured interviews we illustrate how, because of their embeddedness within everyday domestic rhythms, magnets are active agents in the stimulation of post-holiday memory work. We show how magnets work to generate and protect memories, triggering a diversity of (usually positive) emotional and affective responses. They can also be associated with ambivalent memories; with their role sometimes being more about forgetting. Although being seemingly banal objects, fridge magnets have a complex capacity to affect everyday life long after a holiday ends.
Original languageEnglish
Article number103724
JournalAnnals of Tourism Research
Number of pages13
Publication statusPublished - Mar 2024

Bibliographical note

Published online: 18 January 2024


  • Fridge magnets
  • Souvenirs
  • Memory work
  • Forgetting
  • Place
  • Tourist experience

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