Position and Repositioning in Networks: Exemplified by the Transformation of the Danish Pine Furniture Manufacturers

The initiation of this research project is based on the observations among the Danish pine furniture manufacturers. Since the late 1990s the industry has been characterised by the increasing price competition emerging from the other Danish manufacturers and from the producers in the low cost regions. Moreover, the end-users have not favoured pine furniture as much as before. In this context of increasing price competition and decreasing demand of pine furniture, the Danish manufacturers have started purchasing ready-made furniture from the low cost regions, e.g. China and Eastern Europe in order to complement the own manufacturing activities. This thesis followed longitudinally the manufacturers’ transformation from the manufacturing practises to purchasing of ready-made furniture.