Original language | English |
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Title of host publication | Media Product Portfolios : Issues in Management of Multiple Products and Services |
Editors | Robert G. Picard |
Place of Publication | Abingdon |
Publisher | Routledge |
Publication date | 2005 |
Pages | 225-251 |
ISBN (Print) | 9780805855890, 9780415650045 |
ISBN (Electronic) | 9781410613622 |
Publication status | Published - 2005 |
Portfolio Internationalization: The Case of a Successful Concept
Annette Risberg, Leif Melin
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research