Portfolio Internationalization: The Case of a Successful Concept

Annette Risberg, Leif Melin

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationMedia Product Portfolios : Issues in Management of Multiple Products and Services
    EditorsRobert G. Picard
    Place of PublicationAbingdon
    PublisherRoutledge
    Publication date2005
    Pages225-251
    ISBN (Print)9780805855890, 9780415650045
    ISBN (Electronic)9781410613622
    Publication statusPublished - 2005

    Cite this

    Risberg, A., & Melin, L. (2005). Portfolio Internationalization: The Case of a Successful Concept. In R. G. Picard (Ed.), Media Product Portfolios: Issues in Management of Multiple Products and Services (pp. 225-251). Routledge. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000328153&vid=CBS&afterPDS=true