Portfolio Internationalization: The Case of a Successful Concept

Annette Risberg, Leif Melin

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationMedia Product Portfolios : Issues in Management of Multiple Products and Services
    EditorsRobert G. Picard
    Place of PublicationAbingdon
    Publication date2005
    ISBN (Print)9780805855890, 9780415650045
    ISBN (Electronic)9781410613622
    Publication statusPublished - 2005

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