Portfolio Internationalization

The Case of a Successful Concept

Annette Risberg, Leif Melin

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

    Original languageEnglish
    Title of host publicationMedia Product Portfolios : Issues in Management of Multiple Products and Services
    EditorsRobert G. Picard
    Place of PublicationAbingdon
    PublisherRoutledge
    Publication date2005
    Pages225-251
    ISBN (Print)9780805855890, 9780415650045
    ISBN (Electronic)9781410613622
    Publication statusPublished - 2005

    Cite this

    Risberg, A., & Melin, L. (2005). Portfolio Internationalization: The Case of a Successful Concept. In R. G. Picard (Ed.), Media Product Portfolios: Issues in Management of Multiple Products and Services (pp. 225-251). Abingdon: Routledge.
    Risberg, Annette ; Melin, Leif. / Portfolio Internationalization : The Case of a Successful Concept. Media Product Portfolios: Issues in Management of Multiple Products and Services. editor / Robert G. Picard. Abingdon : Routledge, 2005. pp. 225-251
    @inbook{cd362b00c01f11db9769000ea68e967b,
    title = "Portfolio Internationalization: The Case of a Successful Concept",
    author = "Annette Risberg and Leif Melin",
    note = "Opstilling: 659.60 med L{\o}be nr.: 055115",
    year = "2005",
    language = "English",
    isbn = "9780805855890",
    pages = "225--251",
    editor = "Picard, {Robert G.}",
    booktitle = "Media Product Portfolios",
    publisher = "Routledge",
    address = "United Kingdom",

    }

    Risberg, A & Melin, L 2005, Portfolio Internationalization: The Case of a Successful Concept. in RG Picard (ed.), Media Product Portfolios: Issues in Management of Multiple Products and Services. Routledge, Abingdon, pp. 225-251.

    Portfolio Internationalization : The Case of a Successful Concept. / Risberg, Annette; Melin, Leif.

    Media Product Portfolios: Issues in Management of Multiple Products and Services. ed. / Robert G. Picard. Abingdon : Routledge, 2005. p. 225-251.

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

    TY - CHAP

    T1 - Portfolio Internationalization

    T2 - The Case of a Successful Concept

    AU - Risberg, Annette

    AU - Melin, Leif

    N1 - Opstilling: 659.60 med Løbe nr.: 055115

    PY - 2005

    Y1 - 2005

    M3 - Book chapter

    SN - 9780805855890

    SN - 9780415650045

    SP - 225

    EP - 251

    BT - Media Product Portfolios

    A2 - Picard, Robert G.

    PB - Routledge

    CY - Abingdon

    ER -

    Risberg A, Melin L. Portfolio Internationalization: The Case of a Successful Concept. In Picard RG, editor, Media Product Portfolios: Issues in Management of Multiple Products and Services. Abingdon: Routledge. 2005. p. 225-251

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