Policy for Sustainable Entrepreneurship: A Crowdsourced Framework

Rosina Watson, Kristian Roed Nielsen, Hugh N. Wilson, Christine Mera, Lucia A. Reisch

Research output: Contribution to conferencePaperResearchpeer-review


Sustainable entrepreneurship—entrepreneurship with social and ecological gains as well as economic ones—can significantly address societal and environmental challenges, however, it is not clear how policy can support it. The authors develop a policy framework for sustainable entrepreneurship, using open innovation with SME entrepreneurs, business execs, academics and policymakers via an online crowdsourcing event with 150 participants. Through inductive analysis of 1,696 text comments, five policy domains are identified: creating awareness/skills; building networks; funding/investing; measuring impact/performance; and innovating government. Contributions to entrepreneurship policy literature include measuring impact/performance and open policy innovation for entrepreneurship policy. Contributions to sustainability policy literature include empowering individuals as entrepreneurs and not just consumers. A sustainable entrepreneurship framework is developed. A method for crowdsourcing policy innovations is outlined.
Original languageEnglish
Publication date2018
Number of pages7
Publication statusPublished - 2018
EventThe 47th EMAC Annual Conference 2018: People Make Marketing - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
Conference number: 47


ConferenceThe 47th EMAC Annual Conference 2018
LocationUniversity of Strathclyde
Country/TerritoryUnited Kingdom
Internet address


  • Sustainability
  • Entrepreneurship
  • Crowdsourcing

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