Policing Trademark Infringement on Online Selling Platforms: An Account of Tensions between ISP Liability, Trademark Protection and Competition Law in the EU

Maria Jose Schmidt-Kessen*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

In the past decade, the argument that has shaped the law of online intermediary liability is that intermediaries should not incur liability for IP infringements (including trademark infringements) committed by third parties on their platforms. For economic efficiency reasons, the burden of policing platforms for IP infringements should solely be placed on IP owners. While this contribution generally agrees with this position, it points out that competition law, as applied by several competition authorities in the EU, might place obstacles to trademark owners trying to implement a distribution policy that they believe best to protect them from trade in counterfeit goods on online selling platforms. National competition authorities have targeted brand owners that implement selective distribution systems imposing online selling platform bans on their distributors. They have found these distribution agreements to be a form of restriction of competition contrary to Article 101 TFEU. The Court of Justice of the European Union (CJEU) will soon have the opportunity in pending Case C-230/16 Coty v Akzente to rule indirectly on whether this practice of the national competition authorities is in line with EU competition rules or is overly strict. When deciding this case, the Court should be aware of potential tensions with the regime for online intermediary liability it has established in relation to EU trademark law under the E-Commerce Directive.
Original languageEnglish
Title of host publicationManaging Risk in the Digital Society : Proceedings of the 13th International Conference on Internet, Law & Politics
EditorsBenjamí Anglès Juanpere, Joan Balcells Padullés, Rosa Borge Bravo, Ana María Delgado García, Mirela Fiori, Maria Julià Barceló, Alessandro Mantelero, Clara Marsan Raventós, María José Pifarré de Moner, Mònica Vilasau Solana
Place of PublicationBarcelona
PublisherHuygens Editorial
Publication date2017
Pages56-72
Chapter4
ISBN (Print)9788469744741
Publication statusPublished - 2017
Externally publishedYes
Event13th International Conference on Internet, Law & Politics: Managing Risk in the Digital Society - Universitat Oberta de Catalunya (UOC), Barcelona, Spain
Duration: 29 Jun 201730 Jun 2017
Conference number: 13
http://symposium.uoc.edu/6747/detail/managing-risk-in-the-digital-society.-internet-law-and-politics.-barcelona-2017..html

Conference

Conference13th International Conference on Internet, Law & Politics
Number13
LocationUniversitat Oberta de Catalunya (UOC)
CountrySpain
CityBarcelona
Period29/06/201730/06/2017
Internet address

Cite this

Schmidt-Kessen, M. J. (2017). Policing Trademark Infringement on Online Selling Platforms: An Account of Tensions between ISP Liability, Trademark Protection and Competition Law in the EU . In B. A. Juanpere, J. B. Padullés, R. B. Bravo, A. M. Delgado García, M. Fiori, M. J. Barceló, A. Mantelero, C. M. Raventós, M. J. Pifarré de Moner, & M. V. Solana (Eds.), Managing Risk in the Digital Society: Proceedings of the 13th International Conference on Internet, Law & Politics (pp. 56-72). Huygens Editorial . http://symposium.uoc.edu/file_manager/getfile/15222