Poetics and Politics of the European Capital of Culture Project

Can-Seng Ooi, Lars Håkanson, Laura LaCava

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The European Capital of Culture (ECoC) project was designed to promote European identity and integration. Hosting cities have since carried a variety of visions and objectives, ranging from the improvement of material infrastructure and urban revitalization, over the enhancement of cultural life to the alleviation of poverty through increasing employment, and the attraction of more tourists. This variety of hopes is repeatedly articulated, as cities compete to become the next ECoC. Being an ECoC is seen to offer invaluable marketing opportunities to improve the city and its image. This paper situates the ECoC programme both within and beyond its marketing functions. We review a range of ECoC documents, reports and academic publications with two broad foci. The first deals with the ‘poetics’ of ECoC, that is, the presentation of ECoC in an attractive manner to win local support and attract outside attention. The second is on the ‘politics’, the grubby business of seeking legitimacy, mobilizing community support and managing local dissatisfaction. The review shows a remarkable lack of consensus as to how successful past ECoC tenures were, partly reflecting profound disagreement as to the appropriate methods and criteria for such evaluations.
    Original languageEnglish
    Title of host publicationProceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013)
    EditorsDamianos P. Sakas, Androniki Kavoura, Petros Tomaras
    Place of PublicationAmsterdam
    PublisherElsevier
    Publication date2014
    Pages420-427
    DOIs
    Publication statusPublished - 2014
    EventThe 2nd International Conference on Strategic Innovative Marketing 2013 - Orea Hotel , Prague, Czech Republic
    Duration: 13 Sep 201317 Sep 2013
    Conference number: 2
    http://www.icsim.net/

    Conference

    ConferenceThe 2nd International Conference on Strategic Innovative Marketing 2013
    Number2
    LocationOrea Hotel
    CountryCzech Republic
    CityPrague
    Period13/09/201317/09/2013
    Internet address
    SeriesProcedia - Social and Behavioral Sciences
    Volume148
    ISSN1877-0428

    Cite this

    Ooi, C-S., Håkanson, L., & LaCava, L. (2014). Poetics and Politics of the European Capital of Culture Project. In D. P. Sakas, A. Kavoura, & P. Tomaras (Eds.), Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013) (pp. 420-427). Amsterdam: Elsevier. Procedia - Social and Behavioral Sciences, Vol.. 148 https://doi.org/10.1016/j.sbspro.2014.07.061
    Ooi, Can-Seng ; Håkanson, Lars ; LaCava, Laura. / Poetics and Politics of the European Capital of Culture Project. Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013). editor / Damianos P. Sakas ; Androniki Kavoura ; Petros Tomaras. Amsterdam : Elsevier, 2014. pp. 420-427 (Procedia - Social and Behavioral Sciences, Vol. 148).
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    title = "Poetics and Politics of the European Capital of Culture Project",
    abstract = "The European Capital of Culture (ECoC) project was designed to promote European identity and integration. Hosting cities have since carried a variety of visions and objectives, ranging from the improvement of material infrastructure and urban revitalization, over the enhancement of cultural life to the alleviation of poverty through increasing employment, and the attraction of more tourists. This variety of hopes is repeatedly articulated, as cities compete to become the next ECoC. Being an ECoC is seen to offer invaluable marketing opportunities to improve the city and its image. This paper situates the ECoC programme both within and beyond its marketing functions. We review a range of ECoC documents, reports and academic publications with two broad foci. The first deals with the ‘poetics’ of ECoC, that is, the presentation of ECoC in an attractive manner to win local support and attract outside attention. The second is on the ‘politics’, the grubby business of seeking legitimacy, mobilizing community support and managing local dissatisfaction. The review shows a remarkable lack of consensus as to how successful past ECoC tenures were, partly reflecting profound disagreement as to the appropriate methods and criteria for such evaluations.",
    keywords = "Cultural cities, Cultural policies, Place branding, Stakeholder relations, Urban renewal",
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    Ooi, C-S, Håkanson, L & LaCava, L 2014, Poetics and Politics of the European Capital of Culture Project. in DP Sakas, A Kavoura & P Tomaras (eds), Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013). Elsevier, Amsterdam, Procedia - Social and Behavioral Sciences, vol. 148, pp. 420-427, Prague, Czech Republic, 13/09/2013. https://doi.org/10.1016/j.sbspro.2014.07.061

    Poetics and Politics of the European Capital of Culture Project. / Ooi, Can-Seng; Håkanson, Lars; LaCava, Laura.

    Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013). ed. / Damianos P. Sakas; Androniki Kavoura; Petros Tomaras. Amsterdam : Elsevier, 2014. p. 420-427 (Procedia - Social and Behavioral Sciences, Vol. 148).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    AB - The European Capital of Culture (ECoC) project was designed to promote European identity and integration. Hosting cities have since carried a variety of visions and objectives, ranging from the improvement of material infrastructure and urban revitalization, over the enhancement of cultural life to the alleviation of poverty through increasing employment, and the attraction of more tourists. This variety of hopes is repeatedly articulated, as cities compete to become the next ECoC. Being an ECoC is seen to offer invaluable marketing opportunities to improve the city and its image. This paper situates the ECoC programme both within and beyond its marketing functions. We review a range of ECoC documents, reports and academic publications with two broad foci. The first deals with the ‘poetics’ of ECoC, that is, the presentation of ECoC in an attractive manner to win local support and attract outside attention. The second is on the ‘politics’, the grubby business of seeking legitimacy, mobilizing community support and managing local dissatisfaction. The review shows a remarkable lack of consensus as to how successful past ECoC tenures were, partly reflecting profound disagreement as to the appropriate methods and criteria for such evaluations.

    KW - Cultural cities

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    KW - Place branding

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    PB - Elsevier

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    Ooi C-S, Håkanson L, LaCava L. Poetics and Politics of the European Capital of Culture Project. In Sakas DP, Kavoura A, Tomaras P, editors, Proceedings of the 2nd International Conference on Strategic Innovative Marketing (IC-SIM 2013). Amsterdam: Elsevier. 2014. p. 420-427. (Procedia - Social and Behavioral Sciences, Vol. 148). https://doi.org/10.1016/j.sbspro.2014.07.061