Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Eric K. Clemons, Ioanna Constantiou, Attila Marton, Virpi Tuunainen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.
Original languageEnglish
Title of host publicationProceedings of the 52nd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2019
Pages6677-6686
ISBN (Print)9780998133126
DOIs
Publication statusPublished - 2019
EventThe 52nd Hawaii International Conference on System Sciences - Wailea, United States
Duration: 8 Jan 201911 Jan 2019
Conference number: 52
https://scholarspace.manoa.hawaii.edu/handle/10125/59440

Conference

ConferenceThe 52nd Hawaii International Conference on System Sciences
Number52
CountryUnited States
CityWailea
Period08/01/201911/01/2019
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Cite this

Clemons, E. K., Constantiou, I., Marton, A., & Tuunainen, V. (2019). Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure? In Proceedings of the 52nd Hawaii International Conference on System Sciences (pp. 6677-6686). Honolulu: Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/10.24251/HICSS.2019.799