Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Eric K. Clemons, Ioanna Constantiou, Attila Marton, Virpi Tuunainen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.
Original languageEnglish
Title of host publicationProceedings of the 52nd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2019
ISBN (Print)9780998133126
Publication statusPublished - 2019
EventThe 52nd Hawaii International Conference on System Sciences - Wailea, United States
Duration: 8 Jan 201911 Jan 2019
Conference number: 52


ConferenceThe 52nd Hawaii International Conference on System Sciences
CountryUnited States
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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