Platformization and Internationalization in the LEGO Group

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Abstract

Internationalization, to expand a firms territorial footprint, is an important but difficult strategic act for a growing business. Simultaneously, digital technologies are increasingly shaping businesses world-wide and by implication also their internationalization activities as well as strategies. Using experiences from the LEGO Group, the toy-manufacturer well-known for its iconic modular bricks concept, we explain how the transformation of the Information Systems (IS) landscape towards a platform architecture is a key enabler for internationalization. Platformization of the IS landscape contributes to mitigate the issues of psychic distance that needs to be overcome when expanding internationally. Based on the insights gained from the LEGO Group, we provide lessons learned for CIO’s when enabling an internationalization strategy.
Original languageEnglish
Title of host publicationProceedings of the 53rd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2020
Pages5779-5788
ISBN (Print)9780998133133
DOIs
Publication statusPublished - 2020
EventThe 53rd Hawaii International Conference on System Sciences. HICSS 2020 - Grand Wailea, Maui, United States
Duration: 7 Jan 202010 Jan 2020
Conference number: 53
https://scholarspace.manoa.hawaii.edu/handle/10125/63576

Conference

ConferenceThe 53rd Hawaii International Conference on System Sciences. HICSS 2020
Number53
LocationGrand Wailea
CountryUnited States
CityMaui
Period07/01/202010/01/2020
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Cite this

Törmer, R. L., & Henningsson, S. (2020). Platformization and Internationalization in the LEGO Group. In Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 5779-5788). Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/http://hdl.handle.net/10125/64451