Plagiarism, Trade-dress and the Value of Design

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the original versus a plagiarized knock-off is a critical issue in the marketplace. However, even when the identity is clear, a remaining issue is whether consumers are willing to pay a premium price for the original product. We use conjoint analysis to investigate the identification and valuation of an original vs. a copy. We suggest ways of identifying "trade dress" by distinguishing among the utilitarian, systemic or symbolic aspects of a product.
Original languageEnglish
JournalEkonomika
Issue number59
Pages (from-to)193-199
ISSN1392-1258
Publication statusPublished - 2002

Cite this

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title = "Plagiarism, Trade-dress and the Value of Design",
abstract = "The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the original versus a plagiarized knock-off is a critical issue in the marketplace. However, even when the identity is clear, a remaining issue is whether consumers are willing to pay a premium price for the original product. We use conjoint analysis to investigate the identification and valuation of an original vs. a copy. We suggest ways of identifying {"}trade dress{"} by distinguishing among the utilitarian, systemic or symbolic aspects of a product.",
keywords = "Design, Ophavsret, Patentret, Plagiater, Trade-dress",
author = "Tore Kristensen and Gorm Gabrielsen and Ricky Wilke and Judy Zaichkowsky",
note = "Opstilling: 347.780 kri L{\o}be nr.: 027567",
year = "2002",
language = "English",
pages = "193--199",
journal = "Ekonomika",
issn = "1392-1258",
publisher = "Vilniaus Universiteto Leidykla",
number = "59",

}

Plagiarism, Trade-dress and the Value of Design. / Kristensen, Tore; Gabrielsen, Gorm; Wilke, Ricky; Zaichkowsky, Judy.

In: Ekonomika, No. 59, 2002, p. 193-199.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Plagiarism, Trade-dress and the Value of Design

AU - Kristensen, Tore

AU - Gabrielsen, Gorm

AU - Wilke, Ricky

AU - Zaichkowsky, Judy

N1 - Opstilling: 347.780 kri Løbe nr.: 027567

PY - 2002

Y1 - 2002

N2 - The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the original versus a plagiarized knock-off is a critical issue in the marketplace. However, even when the identity is clear, a remaining issue is whether consumers are willing to pay a premium price for the original product. We use conjoint analysis to investigate the identification and valuation of an original vs. a copy. We suggest ways of identifying "trade dress" by distinguishing among the utilitarian, systemic or symbolic aspects of a product.

AB - The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the original versus a plagiarized knock-off is a critical issue in the marketplace. However, even when the identity is clear, a remaining issue is whether consumers are willing to pay a premium price for the original product. We use conjoint analysis to investigate the identification and valuation of an original vs. a copy. We suggest ways of identifying "trade dress" by distinguishing among the utilitarian, systemic or symbolic aspects of a product.

KW - Design

KW - Ophavsret

KW - Patentret

KW - Plagiater

KW - Trade-dress

UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000285614&vid=CBS&afterPDS=true

M3 - Journal article

SP - 193

EP - 199

JO - Ekonomika

JF - Ekonomika

SN - 1392-1258

IS - 59

ER -