Place Images and Place Marketing

Roy Langer

    Research output: Working paperResearch

    213 Downloads (Pure)

    Abstract

    Though often ignored and still controversial in academic literature, the marketing of places is one of the major growth markets in marketing communication. This paper addresses the origins, rationale, goals and current developments in place marketing. Providing various examples, it seeks to offer an overview of the issue of place marketing that allows for critical reflection on the current trend of transferring principles from commercial marketing to (public) place marketing. Providing such an overview and reflection, the author attempts to outline relevant topics for further research.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherInstitut for Interkulturel Kommunikation og Ledelse, IKL. Copenhagen Business School
    Number of pages31
    Publication statusPublished - 2001

    Cite this

    Langer, R. (2001). Place Images and Place Marketing. Institut for Interkulturel Kommunikation og Ledelse, IKL. Copenhagen Business School.