Place Images and Place Marketing

Roy Langer

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Senders and Receivers : new perspectives on market communication
Editors	Jørn Helder, Simon Ulrik Kragh
Number of pages	38
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2002
Pages	59-96
ISBN (Print)	8759309202
Publication status	Published - 2002

Cite this

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title = "Place Images and Place Marketing",

keywords = "Markedskommunikation, Kommunikationsteori, Markedsf{\o}ring, Place marketing, Nation branding",

author = "Roy Langer",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

pages = "59--96",

editor = "J{\o}rn Helder and Kragh, {Simon Ulrik}",

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publisher = "Samfundslitteratur",

address = "Denmark",

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