Original language | English |
---|---|
Title of host publication | Senders and Receivers : new perspectives on market communication |
Editors | Jørn Helder, Simon Ulrik Kragh |
Number of pages | 38 |
Place of Publication | København |
Publisher | Samfundslitteratur |
Publication date | 2002 |
Pages | 59-96 |
ISBN (Print) | 8759309202 |
Publication status | Published - 2002 |
Place Images and Place Marketing
Roy Langer
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research