Place Images and Place Marketing

Roy Langer

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

    Original languageEnglish
    Title of host publicationSenders and Receivers : new perspectives on market communication
    EditorsJørn Helder, Simon Ulrik Kragh
    Number of pages38
    Place of PublicationKøbenhavn
    PublisherSamfundslitteratur
    Publication date2002
    Pages59-96
    ISBN (Print)8759309202
    Publication statusPublished - 2002

    Cite this

    Langer, R. (2002). Place Images and Place Marketing. In J. Helder, & S. U. Kragh (Eds.), Senders and Receivers: new perspectives on market communication (pp. 59-96). København: Samfundslitteratur.
    Langer, Roy. / Place Images and Place Marketing. Senders and Receivers: new perspectives on market communication. editor / Jørn Helder ; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. pp. 59-96
    @inbook{fc774ea0c02211db9769000ea68e967b,
    title = "Place Images and Place Marketing",
    keywords = "Markedskommunikation, Kommunikationsteori, Markedsf{\o}ring, Place marketing, Nation branding",
    author = "Roy Langer",
    note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",
    year = "2002",
    language = "English",
    isbn = "8759309202",
    pages = "59--96",
    editor = "J{\o}rn Helder and Kragh, {Simon Ulrik}",
    booktitle = "Senders and Receivers",
    publisher = "Samfundslitteratur",
    address = "Denmark",

    }

    Langer, R 2002, Place Images and Place Marketing. in J Helder & SU Kragh (eds), Senders and Receivers: new perspectives on market communication. Samfundslitteratur, København, pp. 59-96.

    Place Images and Place Marketing. / Langer, Roy.

    Senders and Receivers: new perspectives on market communication. ed. / Jørn Helder; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. p. 59-96.

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

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    T1 - Place Images and Place Marketing

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    N1 - Opstilling: 658.812 sen Løbe nr.: 025581

    PY - 2002

    Y1 - 2002

    KW - Markedskommunikation

    KW - Kommunikationsteori

    KW - Markedsføring

    KW - Place marketing

    KW - Nation branding

    M3 - Book chapter

    SN - 8759309202

    SP - 59

    EP - 96

    BT - Senders and Receivers

    A2 - Helder, Jørn

    A2 - Kragh, Simon Ulrik

    PB - Samfundslitteratur

    CY - København

    ER -

    Langer R. Place Images and Place Marketing. In Helder J, Kragh SU, editors, Senders and Receivers: new perspectives on market communication. København: Samfundslitteratur. 2002. p. 59-96