Place Branding: The Issue of a Narrowed Tourism Perspective

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Marketing in Tourism Services
Editors	Rodoula H. Tsiotsu , Ronald E. Goldsmith
Place of Publication	Bingley
Publisher	Emerald Group Publishing
Publication date	2012
Pages	63-78
Chapter	5
ISBN (Print)	9781780520704, 1780520700
ISBN (Electronic)	9781780520711, 1780520719
Publication status	Published - 2012

Handle.net

@inbook{533dabbc50234739b167d62c0f58eac4,

title = "Place Branding: The Issue of a Narrowed Tourism Perspective",

author = "Sebastian Zenker and Beckmann, \{Suzanne C.\}",

year = "2012",

language = "English",

isbn = "9781780520704",

pages = "63--78",

editor = "\{ Tsiotsu \}, \{Rodoula H.\} and Goldsmith, \{Ronald E.\}",

booktitle = "Strategic Marketing in Tourism Services",

publisher = "Emerald Group Publishing",

address = "United Kingdom",

}