Place Branding: The Issue of a Narrowed Tourism Perspective

Sebastian Zenker, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationStrategic Marketing in Tourism Services
EditorsRodoula H. Tsiotsu , Ronald E. Goldsmith
Place of PublicationBingley
PublisherEmerald Group Publishing
Date2012
Pages63-78
Chapter5
ISBN (Print)9781780520704, 1780520700
ISBN (Electronic)9781780520711, 1780520719
StatePublished - 2012

Cite this

Zenker, S., & Beckmann, S. C. (2012). Place Branding: The Issue of a Narrowed Tourism Perspective. In R. H. Tsiotsu , & R. E. Goldsmith (Eds.), Strategic Marketing in Tourism Services (pp. 63-78). Bingley: Emerald Group Publishing.
Zenker, Sebastian ; Beckmann, Suzanne C./ Place Branding : The Issue of a Narrowed Tourism Perspective. Strategic Marketing in Tourism Services. editor / Rodoula H. Tsiotsu ; Ronald E. Goldsmith. Bingley : Emerald Group Publishing, 2012. pp. 63-78
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Zenker, S & Beckmann, SC 2012, Place Branding: The Issue of a Narrowed Tourism Perspective. in RH Tsiotsu & RE Goldsmith (eds), Strategic Marketing in Tourism Services. Emerald Group Publishing, Bingley, pp. 63-78.

Place Branding : The Issue of a Narrowed Tourism Perspective. / Zenker, Sebastian; Beckmann, Suzanne C.

Strategic Marketing in Tourism Services. ed. / Rodoula H. Tsiotsu ; Ronald E. Goldsmith. Bingley : Emerald Group Publishing, 2012. p. 63-78.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Place Branding

T2 - The Issue of a Narrowed Tourism Perspective

AU - Zenker,Sebastian

AU - Beckmann,Suzanne C.

PY - 2012

Y1 - 2012

M3 - Book chapter

SN - 9781780520704

SN - 1780520700

SP - 63

EP - 78

BT - Strategic Marketing in Tourism Services

PB - Emerald Group Publishing

CY - Bingley

ER -

Zenker S, Beckmann SC. Place Branding: The Issue of a Narrowed Tourism Perspective. In Tsiotsu RH, Goldsmith RE, editors, Strategic Marketing in Tourism Services. Bingley: Emerald Group Publishing. 2012. p. 63-78.