Place Branding: The Issue of a Narrowed Tourism Perspective

Sebastian Zenker, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Marketing in Tourism Services
EditorsRodoula H. Tsiotsu , Ronald E. Goldsmith
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2012
Pages63-78
Chapter5
ISBN (Print)9781780520704, 1780520700
ISBN (Electronic)9781780520711, 1780520719
Publication statusPublished - 2012

Cite this

Zenker, S., & Beckmann, S. C. (2012). Place Branding: The Issue of a Narrowed Tourism Perspective. In R. H. Tsiotsu , & R. E. Goldsmith (Eds.), Strategic Marketing in Tourism Services (pp. 63-78). Emerald Group Publishing. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000587430&vid=CBS&afterPDS=true