Place Branding: The Issue of a Narrowed Tourism Perspective

Sebastian Zenker, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Marketing in Tourism Services
EditorsRodoula H. Tsiotsu , Ronald E. Goldsmith
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2012
ISBN (Print)9781780520704, 1780520700
ISBN (Electronic)9781780520711, 1780520719
Publication statusPublished - 2012

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