Place Branding: Are We Wasting Our Time?

John Byrom, Lisa Delpy-Neirotti, Dominic Medway, Cathy Parker, Cecilia Pasquinelli, Sebastian Zenker

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2014
Publication status	Published - 2014
Event	AMA Summer Marketing Educators' Conference 2014 - San Francisco Marriott Marquis, San Francisco, CA, United States Duration: 1 Aug 2014 → 3 Aug 2014 https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home

Conference	AMA Summer Marketing Educators' Conference 2014
Location	San Francisco Marriott Marquis
Country/Territory	United States
City	San Francisco, CA
Period	01/08/2014 → 03/08/2014
Internet address	https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home

Handle.net

@conference{3a50719263ea48a6a3e6aef1c6ce09d5,

title = "Place Branding: Are We Wasting Our Time? ",

author = "John Byrom and Lisa Delpy-Neirotti and Dominic Medway and Cathy Parker and Cecilia Pasquinelli and Sebastian Zenker",

year = "2014",

language = "English",

note = "AMA Summer Marketing Educators' Conference 2014 ; Conference date: 01-08-2014 Through 03-08-2014",

url = "https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home",

}