Place Branding: Are We Wasting Our Time?

John Byrom, Lisa Delpy-Neirotti, Dominic Medway, Cathy Parker, Cecilia Pasquinelli, Sebastian Zenker

Research output: Contribution to conferencePaperResearchpeer-review

Conference

ConferenceAMA Summer Marketing Educators' Conference 2014
LocationSan Francisco Marriott Marquis
CountryUnited States
CitySan Francisco, CA
Period01/08/201403/08/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C., & Zenker, S. (2014). Place Branding: Are We Wasting Our Time? . Paper presented at AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, United States.
Byrom, John ; Delpy-Neirotti, Lisa ; Medway, Dominic ; Parker, Cathy ; Pasquinelli, Cecilia ; Zenker, Sebastian. / Place Branding : Are We Wasting Our Time? . Paper presented at AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, United States.
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title = "Place Branding: Are We Wasting Our Time?",
author = "John Byrom and Lisa Delpy-Neirotti and Dominic Medway and Cathy Parker and Cecilia Pasquinelli and Sebastian Zenker",
note = "CBS Library does not have access to the material; null ; Conference date: 01-08-2014 Through 03-08-2014",
year = "2014",
language = "English",
url = "https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home",

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Byrom, J, Delpy-Neirotti, L, Medway, D, Parker, C, Pasquinelli, C & Zenker, S 2014, 'Place Branding: Are We Wasting Our Time? ' Paper presented at, San Francisco, CA, United States, 01/08/2014 - 03/08/2014, .

Place Branding : Are We Wasting Our Time? . / Byrom, John; Delpy-Neirotti, Lisa; Medway, Dominic; Parker, Cathy; Pasquinelli, Cecilia; Zenker, Sebastian.

2014. Paper presented at AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Place Branding

T2 - Are We Wasting Our Time?

AU - Byrom,John

AU - Delpy-Neirotti,Lisa

AU - Medway,Dominic

AU - Parker,Cathy

AU - Pasquinelli,Cecilia

AU - Zenker,Sebastian

N1 - CBS Library does not have access to the material

PY - 2014

Y1 - 2014

M3 - Paper

ER -

Byrom J, Delpy-Neirotti L, Medway D, Parker C, Pasquinelli C, Zenker S. Place Branding: Are We Wasting Our Time? . 2014. Paper presented at AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, United States.