Place Branding: Are We Wasting Our Time?

John Byrom, Lisa Delpy-Neirotti, Dominic Medway, Cathy Parker, Cecilia Pasquinelli, Sebastian Zenker

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2014
Publication statusPublished - 2014
EventAMA Summer Marketing Educators' Conference 2014 - San Francisco Marriott Marquis, San Francisco, CA, United States
Duration: 1 Aug 20143 Aug 2014
https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home

Conference

ConferenceAMA Summer Marketing Educators' Conference 2014
LocationSan Francisco Marriott Marquis
CountryUnited States
CitySan Francisco, CA
Period01/08/201403/08/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C., & Zenker, S. (2014). Place Branding: Are We Wasting Our Time? . Paper presented at AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, United States.